Queensland National Ballet

Queensland National Ballet was in the process of moving from Brisbane’s outer skirts in Brendale to the Old Museum Building on Gregory Terrace in Brisbane City.

Queensland Ballet wanted a new logo and new look suit the new location, specifically the Building, which is a Brisbane landmark. The Ballet School also wanted to appeal to all ages, skill sets and demographics, not only the upper class who generally have to apply through rigorous auditions at other schools.

The new logo has been designed using classic and modern elements to achieve these goals.