Danielle's Floral

Danielle’s Floral is a small independent florist. Danielle needed a logo and business identity to kick start her small business. She placed an importance on eye-catching colours with modern appeal.

I chose a bright green with traditional elements to reflect the feminine nature of the florist industry. The vibrant green contrasts strikingly with black and white vertical stripes, which add a traditional element to the design.

The tablet design of the logo allows it to be used as a bouquet sticker, which carries the brand across Danielle’s creations, strengthening her brand.